Social media marketing is becoming complicated each day with the increasing number of social media platforms and their new features. Businesses invest a lot of time, effort, human capital, and money to manage their social media presence.
For a decent social media marketing strategy, businesses need to keep up with the market needs with consumer insights, manage multiple social media accounts with a holistic perspective, create a social media calendar with high-quality content, monitor and assess their performance with proper analytics.
Thankfully, many social media marketing tools can help social media managers through this effortful journey. But it is always important to keep in mind that every business has unique needs; therefore, different social media marketing tools.
So, in this article, we aim to do our best to guide you in finding the best social media marketing tools that can answer your unique needs.
25 Social Media Marketing Tools for a Big 2021!
We understand that you have a lot on your plate, from content creation to scheduling, analysis, and reporting. It won’t be a surprise if you’re feeling puzzled and overwhelmed. Some well-designed social media tools for business can help you overcome some of your burdens.
While going through our social media marketing tools list, we suggest you be aware of your own unique needs. Sometimes we think that the most comprehensive option is the best, but this is genuinely misguiding.
#1 Circleboom Publish
If you manage multiple social media accounts on different platforms, Circleboom Publish is one of the best-in-class social media marketing tools for you.
With Circleboom Publish, you can manage your Twitter, Facebook, Instagram, LinkedIn, Google My Business (and Pinterest soon) accounts through a single intuitive dashboard.
With Circleboom Publish, you can schedule your posts for multiple social media platforms, create post queues, find relevant and high-quality content with its article curator and link your favorite RSS feeds to social media accounts.
Additionally, Circleboom Publish offers you a built-in version of the popular designing tools, Unsplash, GIPHY, and Canva. So, you don’t even need to leave the Circleboom Publish dashboard and get lost in many tabs while creating and posting your content.
Circleboom Publish provides many features for a reasonable price, and you have an option to pay for the features you need, not for the unnecessary ones included in the basic plan.
Circleboom Publish: Manage all social media in one place!
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One of the most comprehensive social media tools for business is Hootsuite. Hootsuite has a social media auto-scheduler feature, and it also helps businesses keep track of their KPIs and run paid ads on various social media platforms.
You may also utilize Hootsuite Insights, powered by Brandwatch, to track real-time audience insights about your brand’s perception. However, the interface is not very user-friendly. You need to spare some time to learn and adapt to the platform.
The subscription choices start at €19; however, if you operate in a team, you should consider alternative subscription options because this one is limited to one user. And if you would like to use Hootsuite for teamwork, it will come overpriced and not worth it.
#3 Circleboom Twitter
Besides Circleboom Publish, an intuitive social media auto scheduler, and more, they also offer another social media marketing tool dedicated to Twitter.
Circleboom Twitter is a comprehensive Twitter management tool that can help you get insights about your audience, monitor your performance with daily analytics, and effectively manage your Twitter presence.
Besides the other Twitter management tools, Circleboom Twitter supports its users with unique User Habits and Best Time to Tweet graphs that let you know your audience better and address at the most optimum periods.
If Twitter is highly important for your business, Circleboom can help you manage your personal account or your clients’ account.
#4 Sprout Social
Sprout Social is a comprehensive social media marketing tool that includes posting, collaboration, and analytics features.
Especially if you work as a team in social media management, Sprout Social can be the answer for you as it provides you tools to organize and assign tasks to your team members.
For some types of businesses, customer support through social media is essential. If this is a defining criterion for you in social media marketing tools, Sprout Social can be beneficial for you with its single-stream inbox feature.
This feature helps you manage all your social media account’s inboxes in one place and offers you categorization and filtering tools to get organized.
But the downside is Sprout Social is comparatively expensive as the standard subscription offer starts from $99/month.
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